Posted 09 April 2004 - 11:22
in 2002 I was commissioned by LUCKY STRIKE to research its F1 heritage, particularly the Charlton days, for a Retro Programme which saw David run Jacques Villeneuve's BAR 004, and the French-Canadian running a 72 in LS colours at Valencia.
Herewith some items from that research: (I also have masses of period photographs of the car and driver - incl the British GP and the Valencia day - but don't know how to post them on here.)
INTRODUCTION
Despite the commonly-held view that Colin Chapman, Team Lotus and Gold Leaf were the first Formula One parties to exploit the relaxation of regulations controlling commercial and non-trade sponsorship in grand prix racing, it was, in fact, a South Africa/Rhodesian –as Zimbabwe was known in the sixties - tobacco company (Gunston) which first graced a Formula One car in a world championship grand prix.
The record shows that TEAM GUNSTON entered John Love for the 1968 South African Grand Prix at Kyalami in a Brabham BT20–Repco, with GOLD LEAF TEAM LOTUS being nominated as entrant at the next round, the Spanish Grand Prix. The history books maintaining that Chapman was the ‘father of commercial sponsorship’ are, therefore, wrong!
Love’s agreement with Gunston covered the full South African National Drivers’ Championship – at that time for Formula One cars complying with the regulations pertaining to grands prix – and this substantial (for the period) financial backing made another national title a foregone conclusion. It also elevated the credibility of Gunston as a brand…
BACKGROUND – LUCKY STRIKE (DAVID CHARLTON)
A national championship competitor, David Charlton, approached the United Tobacco Company of SA – then brand managers for LUCKY STRIKE – in 1969, and their sponsorship agreement enabled the Yorkshire-born, (but South African national/resident) Charlton to purchase a Lotus 49. This was entered in the 1970 South African Grand Prix under the Scuderia Scribante banner, but with full LUCKY STRIKE branding down each side of the car. (See picture) The combination qualified 13th, and retired from a strong Top Ten showing – and possible points position - with a puncture seven laps from the end.
Charlton also ran the car in the South African series, dominating it and scoring the first of his five national titles – a feat that would, today, rank on a par with, at least, winning a national Formula Three or the European F3000 title.
So satisfied was UTC with its arrangement that, for the 1971 SAGP, the company sponsored Charlton in a full works Brabham BT33-Cosworth as team mate to Graham Hill. Charlton’s car was fully bedecked in LUCKY STRIKE livery, with the start number ‘15’ being inside the brand’s roundel on the nose! (See picture).
Despite comfortably out qualifying Hill (Q 19th), Charlton (Q 12th) was unable to raise the finances for a full world championship challenge, and, instead, persuaded LUCKY STRIKE to purchase a Lotus 72D – as had won the world championship in 1970 with Jochen Rindt, and would win the 1972 title in the hands of Emerson Fittipaldi. As part of the arrangement, Charlton was entered in the 1971 Dutch and British Grands Prix by GOLD LEAF TEAM LOTUS – in their colours.
He non-started the first event after ‘team mate’ Dave Walker crashed the car in practice, and retired from the Silverstone round – having qualified 13th - with a damaged engine. The car was then shipped to South Africa, and Charlton won his second national title – painted in LUCKY STRIKE RACING (LSR) colours.
For 1972 Charlton retained the car, and entered the South African Grand Prix at Kyalami, qualifying 17th and retiring after fuel pump failure. He went on to win the national a third time despite taking ‘time out’ to compete in the French, British and German world championship rounds – in the colours of LUCKY STRIKE. The French Grand Prix at Clermont-Ferrand (now Michelin’s test track) on July 2, 1972 thus saw the first appearance of LSR outside of South Africa.
He non-started that round due to late arrival after shipping delays, but qualified 24th for the British Grand Prix and was mixing it with the likes of Niki Lauda when he retired due to transmission failure. He qualified again for the German GP, retiring due to illness.
The next South African Grand Prix (1973) saw Charlton and the LSR Lotus 72D involved in an accident with Clay Reggazoni (BRM)and Mike Hailwood (Surtees) on the second lap. He had qualified 13th (AGAIN!), and was running well up when the three cars collided. The Swiss driver lay unconscious in his burning car, and Hailwood and Charlton rescued him by literally dragging him out of the blazing wreck. Hailwood was awarded the George Medal for Bravery by HM Elizabeth II for his part, whilst Charlton went on to win his fourth title. The Lotus was by now beyond its sell-by date, and retired – of more anon.
LUCKY STRIKE bankrolled the purchase of a McLaren M23-Cosworth for 1974 – an example of which would win the world championship with Fittipaldi that year, and be victorious with James Hunt two years later - for Charlton. He entered the car for the SAGP, qualifying 20th and retiring after a collision. He won his fifth successive national drivers’ title – after which the title moved into a transition phase as the country adopted Formula Two/Atlantic cars for its premier series. Charlton, though, did start (20th) – and finish (14th) – the 1975 South African Grand Prix.
That was the last time LUCKY STRIKE livery was seen in a world championship grand prix until British American Racing’s entry into the sport for the 1999 season.
In 2001 Charlton attended the Hungarian Grand Prix, and was widely recognised by paddock people who were active in Formula One in his time. Mr Ecclestone immediately greeted him, as did Charlie Whiting, technicians, journalists and others. That he was respected during his day goes without saying; that many a journalist wished for an interview was clear.
Charlton (born 27/10/1936) is a semi-retired motor trader, and lives in North Johannesburg.
BACKGROUND - LUCKY STRIKE (EDDIE KEIZAN)
This former office machine technician’s first contact with LUCKY STRIKE came when the tobacco company sponsored his Ford Capri in the South African Saloon Car Championship in the late sixties. Thereafter he switched to single seaters, first in a Formula Ford, then a Surtees F5000 – which ran in the SA National Drivers’ Championship’s ‘B’ Division.
For 1973 his patron (Alex Blignaut) bought the ex-Jackie Stewart Tyrrell 004-Cosworth, having persuaded the EMBASSY label – a UTC brand - to provide funding. The company elected to run the car under LUCKY STRIKE livery in the 1974 SAGP, which was known as the LUCKY STRIKE Grand Prix of South Africa, and Keizan ran as team mate to Charlton, despite having a different entrant, technical team, patron and car!
He 22nd in the three-year old car and finished the race, but was not classified.
The same car was entered for 1975 – in EMBASSY livery – and he qualified 24th, finishing 14th. For 1975 Keizan received a Lotus 72D from GUNSTON, and retired from single seaters thereafter to concentrate on his business interests.
Keizan is CEO and Joint Chairman of the Tiger Wheels/ATS Group – multi-national manufacturers and distributors of TSW and ATS wheels to the automotive aftermarket and as OE fitment to major motor manufacturers. The company also distributes Yokohama tyres throughout the world. He lives in North Johannesburg, and today has access to nine Formula One cars – gained as part of his purchase of the ATS company, which was a Formula One entrant in the 70s and 80s. ‘Racing them in Historics is still on my to-do list…’ smiles the qualified pilot.
BACKGROUND - LUCKY STRIKE (OTHER)
LUCKY STRIKE had been active in other forms of national and international motor sport – both in South Africa and elsewhere.
In the late sixties and early seventies, for example, Southern Africa hosted the Springbok Series: an international sports racing championship taking in circuits in South Africa, Mozambique, Rhodesia (Zimbabwe) and Angola. LUCKY STRIKE was a regular sponsor/entrant, and drivers such as Jody Scheckter (1974), Charlton, Keizan, David Piper, John Hine competed and won in its colours.
Apart from aforesaid Capri for Keizan, a Ford Mustang raced in the national saloon championship in white with large roundels (a replica is currently racing in SA Historics in the same livery), whilst Charlton raced a Modus Formula Atlantic car under LSR after the demise of the Formula One championship in that country.
For a period South Africa’s premier championship was open to F1, F5000, F2 and FA cars, and programmes from that era show up to five cars competing in LSR colours in the same race – albeit in different categories.
In the mid-eighties Norwegian Martin Schanche entered a LUCKY STRIKE Argo-Mazda Rotary at Le Mans (this car was offered and sold in August last year on auction), whilst records of various entries in lesser categories in other parts exist.
THE FORMULA ONE CARS
LSR LOTUS 49-COSWORTH
This car, although under LSR colours, was, in fact, owned by Charlton’s patron at the time – the wealthy construction magnate, enthusiast and race circuit owner, Aldo Scribante. After Charlton’s tenure it was entered by Scribante for Pieter de Klerk to drive in national events.
The former factory Porsche and Lola sports car driver crashed it in Cape Town, and the bent chassis was sold to the late Rt Hon John Dawson-Dahmer in Australia. ‘JDD’ was a Lotus enthusiast and collector, and lost his life in a crash at Goodwood in 2000 in another of his Lotus cars.
The ex-Charlton car is, the writer believes, sitting in Australia awaiting probate on his estate.
‘LSR’ BRABHAM BT33-COSWORTH
This car was never paid for by LUCKY STRIKE, and ‘merely’ sponsored ion one-off basis by the brand, so its history is sketchy. There are, though, numerous examples of the type in historic racing, so a replica would be a relatively simple matter to arrange.
LSR LOTUS 72D-COSWORTH
This car eventually found its way, via various owners, to the UK, and was rebuilt by respected historic Formula One preparation expert Simon Hadfield for owner Michael Schryver. It is painted in the original GOLD LEAF colours, and competes regularly in the FIA Historic Formula One Championship in that livery. At the end of 1998 it returned to South Africa to compete in a historic race, and was demonstrated by Charlton.
Subsequently Schryver sold the car to a Japanese collector.
LSR McLAREN-COSWORTH
This car was sold to Australia after the demise of South Africa’s Formula One category, and was converted to F5000 specification – the then-Australian national formula. It has been converted back to F1 mechanicals, and is in a private collection.
LSR TYRRELL 004-COSWORTH
After Keizan’s efforts this car was sold by Blignaut to an American collector. It allegedly is still in the US, and has not been traded – although it is reportedly now in the Donington Museum. Possibly it is on loan…
OTHERS
The Heidelberg Transport Museum – established by the Rembrandt Group, now part of BAT SA – contains a racing car section, in which cars sponsored by the various tobacco brands are displayed. LEXINGTON, a well-known South African ‘action’ brand sponsored the Tyrrell 007 of Ian Scheckter – which ran in the 1976 South African Grand Prix in that branding.
The car is wholly-owned by the museum, and, as such, ‘owned’ by BAT SA…
Whilst it never ran in LUCKY STRIKE colours, it is ‘similar’ to the Tyrrell raced by Keizan – although an expert would know the difference immediately.
The Springbok Series LSR cars were mainly Chevrons and Lolas, but Piper ran a monstrous LUCKY STRIKE Porsche 917 in the Kyalami 9 hour race in 1970 – and still owns that car.
CIRCUITS
Circuits the cars appeared at, in LUCKY STRIKE livery, other than the national South African circuits, are:
British GP - Brands Hatch (72D - 1972)
British Grand Prix – Silverstone* (72D – 1971)
Dutch Grand Prix* (72D – 1971)
French Grand Prix - Clermont-Ferrand (72D - 1972)
South African Grand Prix - Kyalami (49C - 1970, BT33 – 1971, 72D – 1972/3, M23 – 1974/5, 004 - 1974)
German Grand Prix - Nurburgring (note: not the ‘Newburgring’) (72D - 1972)
* = in GOLD LEAF colours