27 replies to this topic

[MN]

First of all, thank you to all F1 sponsors spending a large amount of money so that we can enjoy F1.
However, I never bought anything because I saw the brand names painted on the F1 cars.
Have you?

[Daemon]

I'm a smoker, and I do try to be loyal to my favourtie teams, Jordan and Ferrari, but i've had enough 'cos their ciggies seriously suck. I like Williams colors, but am never going to buy a Compaq.

I'd buy a Ferrari though, but can't afford one.

[HB?!]

The thing is since we all watch F1 as much as we can, the products sponsored will be on top of our minds. Think of a computer, and if your a Williams fan you'd probably think of Compaq. Think a cigarret, and Mild Seven will probably come up if you like Benneton.
And you will remember these brands when you see them beside others. Branding is a powerful thing, and thats why so much money is poured into F1.

[Chewbacca]

I think of Honda in a different light now then I did before. I'd be more apt to buy one.

I see alot of Mugen decals on ricecar windshields too!

[MN]

I have been following F1 for quite sometime.

I am a smoker myself but my brand is not Marlboro,Benson-Hedges,Mild-Seven,Rothmans,Lucky-Strike,JPS,Camel(remember Camel-Lotus?).
I don't fill gas at Shell stations but Chevron.
My camera is Minolta, not Canon(used be a Williams sponsor).
I have been traveling quite a lot but never flew with Korean Airline.
I like beer but my brand is not Fosters.
My brother drives BMW but he is not at all interested in F1.
Big chunk of sponsor money comes from tabaco industry but majority of F1 followers are non smokers(I would guess).

Advertising is a big buisiness, my wife used to be a copy writer at Dentsu in Tokyo.
But I just realized that even all F1 cars are painted in sponsor colors, it doesn't have any effect on me at all for choosing brands.
I was just wondering others.[p][Edited by MN on 07-21-2000]

[Samurai]

I remember someone post the info a while back that
Goodyear's sales dropped badly after pulling out of F1.

[MN]

Ahh... that's probably true but that is something to do with Goodyear's technical involvement in F1.
If they stayed longer in F1 and if they kept losing then it may ended up losing sale anyway.

I drive Honda because my first ever owned car was S800 and noone builds engines like Honda.(IMO)
My summer tyres are Danlop and SNOW tyres are Bridgestone.
But when I was looking for a good set of snow tyres last year, Bridgestone's F1 involvement never came to my mind.

[Samurai]

ah yes MN you're probably right. It's the other way around. The makers technologically in good shape go in F1 and their products sell on the strength of their worth.

[Witt]

I use Yahoo when ever i'm searching on the net, so even if Prost are doing real bad, it doesn't matter because no other search engines sponsor F1.

I buy tic-tacs cause i don't smoke. I do, however, collect cigarette packs of the companies that sponsor F1. The Wests are my favourite.

Petrol, well i don't have a car but if i did i'd probably just stop where ever the cheapest and closest fuel is. If i do eventually buy a car, i will try to make it an active F1 manufacturer.

And as hard as i try, i just can't drink Fosters. They sponsor Mark Webber now and i tried to switch, but it just tastes like s**t! Although you know what they say, drink enough of it and it all tastes the same.

[Ray Bell]

While I can't say it ever persuaded me to actually buy something, I can say an involvement helps me to mould my attitude to products or manufacturers.
Honda is an obvious one, but further back we find Mercedes Benz winning in the fifties... who could not be impressed with the way they went about that?
BMW, sticking to the turbo development... Renault, pushing on in the face of all adversity, later coming back to be unsurpassed. One must always assume there is rub-off to the rest of the development side of the car makers. But not with the Ilmor/Mercedes tie up, nor the Ford and Cosworth arrangement. That's just financial.

[gog1]

i go shell , heaps of ferrari prmotions

[Damop]

I would consider buying Bridgestones because of their involvement in F1 and CART. With tires more than anything else there is a big technology pay-off.

[Wes]

I bought some Parmalat cookies.
They sucked.

[Hfan]

I drive a Honda and the fact that they have won 6X the F1 CC and the Cart CC did influence me to go try their products...
I buy Shell gasoline most of the time (they offer a 5% rebate too with a Shell card)
Last time I went to a party I did buy Fosters...(it is an imported beer in the US )
Boss cologne, tried it, liked it, bought it...

[pa]

Mobil 1 Oil - 20 W 50 rules. I really is a lot better than others.

Most people change their oil one or twice a year. Idiots. Oil is the only thing that keeps your engine from killing itself. I change mine every 3,000 km, sometimes more often if I'm driving very hard (lapping sessions, schools, etc.). It costs $200 a year to keep an extremely expensive engine running clean and happy. BFD.

Bridgestone snow tires - they wear out quickly, but they're really sticky. I'd rather stop quickly for a few hunder bucks than have a $10,000 crash with tires that'll last 3 years instead of 1 (you all-season tire buyers know who you are). All season tires are NOT GOOD.

I bought a Bell helmet because JV uses one.

I bought a Sparco suit because most of the F1 guys use them.

I use Sparco karting gloves. They're great.

I use a Canon camera, but I'd rather have a Hasselblad.

I used to drive a Mercedes Benz, but prefer BMW.

[RedFever]

you guys are so funny. Of course no sponsor expects you to buy their product because the sponsor a car. It is way more subtle than that. It works over years of repetitions, being exposed to a brand and their message. It works unconsciously on your brain and it does indeed work. Trust me on this one, I make a living with advertising.....

[goGoGene]

I now like Warsteiner beer, and Pils Urquell.

I've tried Red Bull, god awful stuff, caffine (very bitter) and Blackcurrent. Bleck!

Almost bought a Ferrari lego's car at Shell for a nephew, but they were sold out.

ggg

[IndyIan]

I can't say I have a chance to buy anything F1 sponsers sell except for a honda car or motorcycle as I am living in Canada.
I do buy products made by local race sponsers though, most of the time they are better anyways. Aerofoil wipers for example.

[Damop]

Pa - my Blizzaks lasted three winters before giving up the ghost. Phenomenal on ice and snow, but sucked in the rain, whcih is what our winters in southern Ontario are 90% of the time. I won't buy Michelin even when they come into F1 because their XGT V4's suck ass huge!!!

Redfever - that doesn't work, that subtle imagery crap of being exposed to something over and over. I am much too strong-willed to fall for that!!!!
















































Give Fisichella a Ferrari....[p][Edited by Damop on 07-21-2000]

[pa]

Originally posted by RedFever
[...] no sponsor expects you to buy their product because the sponsor a car. [...] It works unconsciously on your brain and it does indeed work. [...]

So, unless I miss my guess, what you're saying is that race sponsorship does indeed sell product. I thought so. Maybe it was just the adspeak.

[snow]

I haven't been too swayed to buy a product that is advertised through F1 yet, either because I'm already using it (i.e., Compaq) or I don't care (cigs). I do have to admit that if I saw some of their beers (i.e., Warsteiner) I might try one. As far as cars, I already own a Benz and would never consider buying a Ford car even if they were doing well this season. Maybe a Ford pick-up truck or a dooley, but that doesn't have anything to do with F1.

[Ray Bell]

What about smokers, are there any smokers who changed brands because of F1 involvement?

[Alfisti]

I have no doubt it works... especially for the manufacturers. Alfa probably would not be around today if they did not win the first two World Drivers CC's. It builds prestige which is hard to buy.. well nearly impossible really.

[Jackdaw]

It was only recently that Red Bull became available here in my part of the U.S., and I tried it immediately because of the Sauber Red Bull Petronas connection (Unlike ggG, I rather like the caffeine and flavor, though ). For the average U.S. consumer I don't think it makes much difference, however, as I have had numerous conversations such as the following:

Jackdaw: Hey, I see you're drinking a Red Bull there.
Fellow American: Yeah, this stuff is pretty great!
Jackdaw: You know, they're a major sponsor of a Formula One racing team.
Fellow American: What's "Formula One"?

You think I'm exaggerating....I ain't
Maybe Red Bull should use their product as reverse advertising--to make people here aware of F1!

[pa]

Hilarious post, Jackdaw. I bet it's the same scenario for European NASCAR fans, only worse!

[f1sl]

i buy Parmalat milk, well it's Beatrice but at the bottom of the bag theres a Parmalat logo. i only buy it because i see it in F1. we still bought Beatrice milk even before Parmalat took over Beatrice any ways

[Ray Bell]

I'm sure Mercedes still trade on their 1954/55 wins... why else would they bring out the cars for demonstrations from time to time?
It was great when they put Fangio in one here in 1978... fabulous stuff, and their purpose was obviously to derive good PR. Maybe it only impresses the press, but the press are, ultimately, one of their great helpers.

[MN]

I'm glad to see that F1 works as an AD media on almost 50% of peole. I was expecting much less.
As a few people mensioned here, it has more effects on people if they are thechnically involved in F1.