I mean the literal time to get rid of it was before the start of the 2007 season but, after watching today's race seeing Albon and Williams having to give up a strong position (I know they got one point in the end) just to satisfy a regulation like this kind of acted as a reminder of what a joke this rule is and always has been.
While I'll always hate the nature of the Pirelli cheese tyres, the fact they exist means the pit stop fans will be satisfied 99.99% of the time regardless, so why have this rule on top of that? I feel like if a driver and team can make one set last the full distance against the odds, they should be rewarded for it.