71 replies to this topic

[Brandz07]

It's fine, nothing special but it's nice and simple. Logo's should never be too complicated and too me that logo shouts McLaren. It's not wild or anything too over the top because that's not what the brand is, it's about class, cleanness and perfection. A logo should represent the brand as much as possible and it does that.

Edited by Brandz07, 10 April 2012 - 13:20.

[Ross Stonefeld]

PayasYouRace, on Apr 10 2012, 07:45, said:

They obviously knew what they were talking about. I liked that livery

Edit: I'm basically teasing you there Ross. I can certainly understand that company logo guardians would be infuriating to work with. But I do genuinely like that car.

It's the striping that offends me

[CaptainJackSparrow]

As far as car logos go, it's not really a classic. I mean it's not exactly Merc or Audi when it comes to elegance in design.

[Brandz07]

CaptainJackSparrow, on Apr 10 2012, 14:24, said:

As far as car logos go, it's not really a classic. I mean it's not exactly Merc or Audi when it comes to elegance in design.

But if you saw it day in day out on the road like the Merc or Audi you'd probably think differently

Edited by Brandz07, 10 April 2012 - 13:28.

[grandmastashi]

f1fan1998, on Apr 10 2012, 13:22, said:

Sara Lamden?

No, wrong sex!

[Red17]

For me the logo says little because im too used to the McLaren lettering they have used over the years. I suspect that was the case for many people as well.
The «Bruce Kiwi Badge» is too complicated and for all purposes McLaren has been a UK operation for a long time. Tho it feels sad that McLaren seems to have forgotten that there were more than just british sailing the boat.
If Maca starts using this logo more often maybe it can grow, but right now it's still a bit of an underdog.

[Markn93]

If it's deliberately suposed to be like the end of the nosecone http://t1.gstatic.co...uce4VVRdd-7SpUf I think it's pretty cool, in fact either way I like it just if it's based on the nosecone tip then it adds a bit of racing pedigree.

Edit: Another example, http://www.diariomot...Mercedes_F1.jpg

Edited by Markn93, 10 April 2012 - 13:58.

[teejay]

CaptainJackSparrow, on Apr 10 2012, 21:24, said:

As far as car logos go, it's not really a classic. I mean it's not exactly Merc or Audi when it comes to elegance in design.

Interlocking circles are elegant?


Ross, their design sucked. Hated it from day 1.

I like the McLaren logo, but I am a fan so wouldnt expect me to hate it.

[f1fan1998]

grandmastashi, on Apr 10 2012, 14:41, said:

No, wrong sex!

That's what she said! I'll leave you to ponder that!

[August]

Zava, on Apr 10 2012, 10:55, said:

Those packs show that McLaren logo isn't enough distinctive. Actually it's just derived from the Marlboro years' chevron. It lacks the distinctiveness of e.g. Merc and Audi logos. Kiwi logo would be nice (and distinctive), yet Macca seem to ignore their New Zealand roots, so that won't happen.

[4MEN]

PayasYouRace, on Apr 9 2012, 21:45, said:

That's a pretty recent one but they've always had some sort of W based logo.

I prefer the (very) old one


on topic, i don't really like the McLaren logo because it's a bit like the Nike one: it's supposed to be instantly recognizable. Nike works, McLaren ain't.

off topic: actual cars could easily look like that

Edited by 4MEN, 10 April 2012 - 20:32.

[PretentiousBread]

SirRacer, on Apr 10 2012, 01:13, said:

The logo itself alone, for me, reflects 3 principal things:

- dynamism
- modernity
- aggressiveness

If McLaren, the company, wants to just reflect those 3 things, the logo is perfectly fine.

Jeese, I thought people only spouted that type of corporate bollox in work.

[Ross Stonefeld]

4MEN, on Apr 10 2012, 15:28, said:

on topic, i don't really like the McLaren logo because it's a bit like the Nike one: it's supposed to be instantly recognizable. Nike works, McLaren ain't.

Think about how long Nike have been promoting their logo, and how much they've spent on it.

[RoutariEnjinu]

evo, on Apr 10 2012, 04:16, said:

mazda themselves have gone through a few changes - fairly big changes at that. only the word 'Mazda' hadn't changed over time...

http://www.mazda.com...pert/mazda-logo

Not keen on any of them. Mine is a '96 with a '99 front end, so it has the current badge on the front, and an Efini one on the back

[RoutariEnjinu]

grandmastashi, on Apr 10 2012, 12:52, said:

adding an edge of carbon fibre to reflect the cutting edge engineering RML do etc, but they weren't accepted.

I can't stand carbon fibre texture on things. Looks cheap to me. Reminds me of all manner of Halfords merchandise including stickers to go around a fuel filler flap.

[Dolph]

PayasYouRace, on Apr 10 2012, 15:45, said:

They obviously knew what they were talking about. I liked that livery

Edit: I'm basically teasing you there Ross. I can certainly understand that company logo guardians would be infuriating to work with. But I do genuinely like that car.

I also thought the car looked extremely nice. I don't know what designs Ross was in charge of, though.

[Brandz07]

Markn93, on Apr 10 2012, 14:56, said:

If it's deliberately suposed to be like the end of the nosecone http://t1.gstatic.co...uce4VVRdd-7SpUf I think it's pretty cool, in fact either way I like it just if it's based on the nosecone tip then it adds a bit of racing pedigree.

Edit: Another example, http://www.diariomot...Mercedes_F1.jpg

I don't think it is, it was a similar shape before that livery and it's just been modernized and has curves.

Edited by Brandz07, 16 April 2012 - 20:12.

[Brother Fox]

It's a stylised kiwi, in orange (or near enough), that is slick and quite conservative and somehow this DOESN'T represent McLaren?

Also, how can anyone mention the Honda or Toyota badges as good examples? And if there wasnt the history and legend behind the Ferrari badge it would be considered laughable by todays trends.

[mclarensmps]

I think the McLaren logo is perfectly fine. It's clean (elegant) and modern. Ferrari's logo is recognizable because it's been around for over 60 years. You guys compare the Williams logo to the McLaren logo, however, outside of F1, nobody would recognise a Williams logo either (a bit unfair, considering that Williams don't make road cars). The thing with McLaren is that, the cars that the logos are put on are instantly recognizable as McLarens. The only car that is an exception is the McMerc SLR, and on that one, the logo actually has the words McLaren before it.

[engel]

mclarensmps, on Apr 17 2012, 14:22, said:

I think the McLaren logo is perfectly fine. It's clean (elegant) and modern. Ferrari's logo is recognizable because it's been around for over 60 years. You guys compare the Williams logo to the McLaren logo, however, outside of F1, nobody would recognise a Williams logo either (a bit unfair, considering that Williams don't make road cars). The thing with McLaren is that, the cars that the logos are put on are instantly recognizable as McLarens. The only car that is an exception is the McMerc SLR, and on that one, the logo actually has the words McLaren before it.

or the old McLaren F1 road car (which also has the word McLaren on the bonnet and side panels)

PS there was a few Williams versions of the Clio in the 90s, can't say I recall which Williams badge they used

Edit: they used the old 'gold' Williams badge

Edited by engel, 17 April 2012 - 13:35.

[loki0420]

It is for sure the most beautiful logo you could possibly come up with. There's no question about it.

but of course more complicated than in head post.

[SirRacer]

PretentiousBread, on Apr 10 2012, 23:29, said:

Jeese, I thought people only spouted that type of corporate bollox in work.

Why is it bollocks?