Spawned off in relation to http://forums.autosp...rnie-interview/
Bernie seems happy with the idea of a 'mature' F1 audience who can afford the products advertised, so doesn't see any need to make an effort to engage a younger audience. But my impression was that most current F1 fans started watching while quite young and that F1 attracts few new fans who are over 25.
My own story is one I've seen repeated here quite a few times. I started watching with my Dad when I was 8, getting hooked on Mansell/Piquet/Senna/Prost, and haven't been able to give it up since.