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What is 'Rich Energy'?


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#51 fifi

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Posted 08 December 2018 - 22:32

theres some for sale on amazon uk im tempted to buy it to see whats deliverd :rotfl:



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#52 danmills

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Posted 08 December 2018 - 22:51

They are simply a massive gamble of a company that evidently has next to no real historical substance. The message is clear what they want to be, the hilarity is that they are nowhere near that.

This is all just a massive hype thing in the gamble they will suddenly actually be a world selling product.

The biggest question is that Haas would surely be taking them on seeing some cash first, right?

I bet part of the deal otherwise is a promise of cash down the line and a big cut of profits. The posts earlier about it being a huge marketing ploy is spot on.

They probably have some very good marketing people to get the name out. These smaller avenues may have got them some return on what is essentially pennies to produce products.

I don't think they have much or any cash behind them, just some very clever marketing people and excellent legal advice for the concept.

It'll be sink or swim. Maybe Haas knows the gamble, sold them what was otherwise dead space for cheap , and stand to get a very tidy return if they go big.

Rich can afford the losses as long as the offset pays for the initial sponsorship placement (I imagine they will not profit this year, maybe Haas agrees to let them plaster the car for 80% of Rich's takings).

If they go global, they can pay to slap their logo next time as the brand is born.

 

The site shop is a joke. Who would pay a premium for a vial of gold vodka and two cans you've never heard of before just because its in a wooden box? They pride on being a premium product but what is so premium about it? Just words.

 

You could do the same with a bottle of Tesco blue kick or whatever that stuff is.

 

Printing money. I think they are a few decades behind in the ideas. Wrong financial climate.


Edited by danmills, 08 December 2018 - 22:59.


#53 P123

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Posted 08 December 2018 - 23:08

One of their few 'brand ambassadors' has about 250 followers on facebook. Hopefully Haas have received a healthy advance payment, as it does seem this energy drink co. are gambling their future prospects on the exposure that F1 will give them. How can you make an energy drink 'premium' anyway... The name alone would make you a bit of a **** for drinking it.

#54 Izzyeviel

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Posted 08 December 2018 - 23:24

Anyone know what their share price is?



#55 Maxioos

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Posted 08 December 2018 - 23:34

The more postings there come the more questionable it gets. 

 

Nobody who drinks it apparently, out of delivery on amazone, can't find any proof it's anywhere in the Netherlands, absolutely nothing. 

 

And most telling, there are no photo's of "normal" people on twitter drinking it. Only all their PR photo's it seems.

 

By ""red Bull" drinking" you get photo's from all places, ""rich energy" drinking" ZERO. How is that possible?



#56 pdac

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Posted 08 December 2018 - 23:36

Anyone know what their share price is?

 

They are a private company.



#57 pdac

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Posted 08 December 2018 - 23:39

They are simply a massive gamble of a company that evidently has next to no real historical substance. The message is clear what they want to be, the hilarity is that they are nowhere near that.

This is all just a massive hype thing in the gamble they will suddenly actually be a world selling product.

The biggest question is that Haas would surely be taking them on seeing some cash first, right?

I bet part of the deal otherwise is a promise of cash down the line and a big cut of profits. The posts earlier about it being a huge marketing ploy is spot on.

They probably have some very good marketing people to get the name out. These smaller avenues may have got them some return on what is essentially pennies to produce products.

I don't think they have much or any cash behind them, just some very clever marketing people and excellent legal advice for the concept.

It'll be sink or swim. Maybe Haas knows the gamble, sold them what was otherwise dead space for cheap , and stand to get a very tidy return if they go big.

Rich can afford the losses as long as the offset pays for the initial sponsorship placement (I imagine they will not profit this year, maybe Haas agrees to let them plaster the car for 80% of Rich's takings).

If they go global, they can pay to slap their logo next time as the brand is born.

 

The site shop is a joke. Who would pay a premium for a vial of gold vodka and two cans you've never heard of before just because its in a wooden box? They pride on being a premium product but what is so premium about it? Just words.

 

You could do the same with a bottle of Tesco blue kick or whatever that stuff is.

 

Printing money. I think they are a few decades behind in the ideas. Wrong financial climate.

 

I don't believe they even have a marketing department (I'm doubtful they have any staff other than the two directors).



#58 pdac

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Posted 08 December 2018 - 23:46

This is the correspondence address for his Croatian fitness instructor co-director:

 

https://www.google.c...!7i16384!8i8192

 

Either not entirely rolling in money or just using it for correspondence.



#59 Grippy

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Posted 09 December 2018 - 00:11

I did a trawl through Twitter and I'm still in 2 minds.
First mention was in Apr 2016. They are official energy drink sponsors for West Ham Utd Women's team.
There are also photos of various Newcastle Utd folks wearing their shirt (Shearer, Wraith).

They have sponsored boxers/fighters (Big Phil Campion, Jay Carrigan-McFarlane, Lucas Browne),

They sponsor @walkerhunter90 in National Superstock 1000, part of Trueheroes racing (ex-armed forces?), and British racing driver Toby Sowery. But only helmet logo or small logo on leathers.

(the above is all from the individual's Twitters, rather than RE's)

 

They guaranteed a £40 million minimum purse On Apr 10th for a boxing match, but I don't know if it happened.

 

Their logo is on the side of 2 Castle Air ltd helicopters ( I can only find images on Twitter, Those helicopters on other sites don't have the logo, so maybe only when they transported West Ham Women's team, or very recent).

Alex Thomson Racing (Hugo Boss yacht) has some sort of minor link (an ambassador?) but no obvious signs of logos, etc, either on the yacht or himself.

 

@skynewsboxing (parody account) has some interesting comments!

 

Rich Distribution LLC state they are a distributor of Rich Energy Drink, "a premium beverage manufactured in a state-of-the-art facility in Salzburg, Austria" (hmm, which other energy drink has a facility there?) and their link to Rich energy is http, not https, so doesn't work....

 

various Twitterati suggest that Rich Energy MAY be taking photoshoppers images off the net and putting them on their own Twitter stream without crediting the artists (some of their ambassadors are posting  both the images and the calling out of said images... :rotfl: ). Also calling them out on the HQ/hotel thing.

 

They support brexit and also tagged Deutsche Bank a few times.

 

It will be interesting to go to their partner's sites and see if there is a reciprocal listing of partners.

 

I don't know how many cans you have to give to someone for that person to be an ambassador, and therefore tag you in a Twitter mention as free publicity.

 

MODS; can you check there is nothing libellous in what I've written? Ta muchly.
 



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#60 Peat

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Posted 09 December 2018 - 07:06

How can you make an energy drink 'premium' anyway...


They are quite clear, LUXURY ingredients, mate. What else do you need to know?

#61 GrumpyYoungMan

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Posted 09 December 2018 - 07:32

It's the only address they give on their website.

Where do they make this gunk? Have they got a factory, or is it just some generic energy drink canned for them by one of the big outfits?

If Haas register themselves as 'Rich Energy Haas F1 Team' with the FIA and Rich then don't come up with the cash, Haas will still have to use that name all year and Rich get free publicity.


Which is why they will only do it money changes hands!

#62 Peat

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Posted 09 December 2018 - 07:32

theres some for sale on amazon uk im tempted to buy it to see whats deliverd :rotfl:

 

Me too, if only to tweet photo's of a can infront of un-salubrious places/scenes. Maybe hand a few to the local yoofs and photograph them kicking car wing mirrors, can in hand. 



#63 ensign14

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Posted 09 December 2018 - 07:47

First mention was in Apr 2016. They are official energy drink sponsors for West Ham Utd Women's team.

 

 

Given the Gollivans are involved, that's not a surprise.  They will just move other people's money around accordingly.



#64 danmills

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Posted 09 December 2018 - 09:18

Temped to order a crate and own a hilarious piece of history if they go big or bust. Like the bottles of Jordan's EJ10 I still have.

 

Maybe I can flog them as singles on the bay. Any takers?


Edited by danmills, 09 December 2018 - 09:19.


#65 pdac

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Posted 09 December 2018 - 13:40

I can see their plan is working - several people here seem to be interested in buying the stuff. Marketing works!



#66 pdac

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Posted 09 December 2018 - 13:45

Given the Gollivans are involved, that's not a surprise.  They will just move other people's money around accordingly.

 

Don't forget how Storey has described Sullivan:

 

 

With a fortune in excess of £1.2 billion he is regarded as one of the finest business brains in the country

 

You don't get that kind of accolade unless you're moving other people's money around.



#67 NixxxoN

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Posted 09 December 2018 - 14:17

They want to be the next red bull and they also want to emulate the JPS Lotus livery style and success from the past, out of nowhere. What could possibly go wrong? Surely they will succeed and meet the targets :smoking:



#68 danmills

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Posted 09 December 2018 - 14:19

There's a show on the BBC at the moment called youngest football manager, it's Sullivan's kid, managing the women's west ham team. Listening to see any mention of Rich given they are affiliated now.

#69 Sterzo

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Posted 09 December 2018 - 16:30

I think we should be a little careful about making accusations of criminal activity (money laundering, etc). The truth is there are sometimes businesses which start with nothing, are "highly leveraged" (i.e. exist entirely on borrowed money), and rely on bluff and bluster to establish a presence. It occasionally works, and quite often doesn't.

 

There's a good fit with motor racing. Remember the March team? That's exactly how they began, except their mystery backer didn't exist, and it was all bluff - but it worked and they picked up sponsors. Part of the trick is to convince people you have so-called partners; eventually someone believes, and hey presto then you have a real one. March, of course, benefited from association with the reputation for honesty and probity of Max Mosley.



#70 pdac

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Posted 09 December 2018 - 17:26

I think we should be a little careful about making accusations of criminal activity (money laundering, etc). The truth is there are sometimes businesses which start with nothing, are "highly leveraged" (i.e. exist entirely on borrowed money), and rely on bluff and bluster to establish a presence. It occasionally works, and quite often doesn't.

 

There's a good fit with motor racing. Remember the March team? That's exactly how they began, except their mystery backer didn't exist, and it was all bluff - but it worked and they picked up sponsors. Part of the trick is to convince people you have so-called partners; eventually someone believes, and hey presto then you have a real one. March, of course, benefited from association with the reputation for honesty and probity of Max Mosley.

 

Not so easy to bluff these days. A quick search on Google and you can find a ton of information about someone.



#71 Maxioos

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Posted 09 December 2018 - 17:46

There's a show on the BBC at the moment called youngest football manager, it's Sullivan's kid, managing the women's west ham team. Listening to see any mention of Rich given they are affiliated now.


https://www.whufc.co...ms/ladies/squad

They are not mentioned as partner. Seems a other lie or making something big out of almost nothing.

#72 Grippy

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Posted 09 December 2018 - 18:19

Maxioos, if you click on "partners" on your link they are listed as "official energy drink". (5th one down)



#73 WilliamsF1Fan

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Posted 09 December 2018 - 18:21

https://www.whufc.co...ms/ladies/squad

They are not mentioned as partner. Seems a other lie or making something big out of almost nothing.

 

Here is the official announcement of it:

 

https://www.whufc.co...m-united-ladies

 

Just like Amber Lounge also announced the partnership:

 

https://amber-lounge...unge-vip-crowd/

 

I have my doubts about them, but they are actually backing up some of their bluster.  



#74 Maxioos

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Posted 09 December 2018 - 18:35

Maxioos, if you click on "partners" on your link they are listed as "official energy drink". (5th one down)


Ok, thanks, did scroll down and they where not standing between all those logos.

Official Energy drink. Ok, that's true but like said in second option in posting, it most likely isn't a big deal because not by the big logos.

#75 Myrvold

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Posted 09 December 2018 - 18:50

Just like Amber Lounge also announced the partnership:

 

https://amber-lounge...unge-vip-crowd/

 

I have my doubts about them, but they are actually backing up some of their bluster.  

 

At the same time, on "Sponsors & Partners. Past and Present" on Amber Lounge. Rich Energy is not mentioned. However, Red Bull is.



#76 Maxioos

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Posted 09 December 2018 - 19:16

At the same time, on "Sponsors & Partners. Past and Present" on Amber Lounge. Rich Energy is not mentioned. However, Red Bull is.

 

That page is from 2017, so i'm now looking in clips from than like these https://youtu.be/oOiOibqCynY to find a can or their logo on one of those sponsor boards. No succes yet. But are nice clips no no punishment to watch them.



#77 Maxioos

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Posted 09 December 2018 - 19:18

That page is from 2017, so i'm now looking in clips from than like these https://youtu.be/oOiOibqCynY to find a can or their logo on one of those sponsor boards. No succes yet. But are nice clips no no punishment to watch them.

 

Ha, found it, 21 seconds in.

 

So, no scam there for sure.

 

 

And on purpose in clip like all their brands.

 

 

 

Edit: That makes me that much more positive!!!!!!!!


Edited by Maxioos, 09 December 2018 - 19:20.


#78 BRG

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Posted 09 December 2018 - 19:24

They support brexit

 

Well, nobody's ALL bad!  Even if the CEO looks like an escapee from a ZZ Top tribute band......



#79 Widefoot2

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Posted 09 December 2018 - 19:55

At the same time, on "Sponsors & Partners. Past and Present" on Amber Lounge. Rich Energy is not mentioned. However, Red Bull is.

They would have gotten away with it, if it weren't for those meddling forumers...



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#80 Myrvold

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Posted 09 December 2018 - 20:47

They would have gotten away with it, if it weren't for those meddling forumers...

... Nice try. I got no horse in the game, it just looks a bit too good to be true.

However, years ago when there was a dedicated Norwegian F1-forum, we found an article written about something F1 related, that "those meddling forumers" knew was wrong. We did our own little digging, and managed to uncover a journalist that had made fake news for many years. That is actual fake news. He used his fantasy, and made interviews with stars and famous people, while never having met any of them. It was all a hoax.

 

Don't underestimate anyone just because they are "just a member of a forum".



#81 Fatgadget

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Posted 09 December 2018 - 21:03

It's made from unicorn semen.  Costs 200MM USD a can.  Keith Richards has been drinking it for 350 years. #TotallyLegit

What are the cans made out of?



#82 Anja

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Posted 09 December 2018 - 21:09

What are the cans made out of?

 

Unobtainium.


Edited by Anja, 09 December 2018 - 21:10.


#83 OvDrone

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Posted 09 December 2018 - 21:14

I know where their registered office is, that wasn't my point.

 

On december 5th they tweeted this:

 

 

So they imply that what you see on this picture and where the interview was taken is the Rich Energy HQ, except it isn't...It's the Bingham Hotel:

 

TimelessPictures.co_.uk-Bingham-Website-

 

https://www.thebingham.co.uk/

 

Well that's just... rich.



#84 KWSN - DSM

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Posted 09 December 2018 - 21:16

Until proven wrong I expect Rich Energy to honor their contractual commitments to Haas.

 

:cool:



#85 OvDrone

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Posted 09 December 2018 - 21:20

Ha, found it, 21 seconds in.

 

So, no scam there for sure.

 

 

And on purpose in clip like all their brands.

 

 

 

Edit: That makes me that much more positive!!!!!!!!

 

Also, man those amber lounge parties look boring af. Like proper immense thick nonsense.



#86 JimmyTheFox

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Posted 09 December 2018 - 21:51

theres some for sale on amazon uk im tempted to buy it to see whats deliverd :rotfl:

Somebody on reddit bought a 24 pack:

na05ohyd35x11.jpg

Actually on further drinking it tastes a bit more syrup-y than your average cheap energy drink


https://www.reddit.c...ctually_exists/

Edited by JimmyTheFox, 09 December 2018 - 21:51.


#87 danmills

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Posted 09 December 2018 - 21:54

What I find odd is they have only recent info from the last two years, the company was registered in 2915/16 get they have quotes saying established for over 6 years. Under what product and name?

 

It has to be a bluff play to hope they go big. Haas loses nothing adding them and all to gain. I reckon they chose Williams first as they want the whole British thing shown in their (corny) hash tags.

 

Williams needed guaranteed cash, and the whole Rich thing bring a gamble that would screw them over if they didn't make it. Haas makes no difference so it's a worthy deal.

 

They're piggybacking and sharing unofficial livery designs on social media, I mean does that not scream like Beardy McBeardington is on the throne taking a dump trawling twitter between wipes? Amateur hour at its best.

 

I'd be amazed if they amount to anything, but it does seem very basic.



#88 balage06

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Posted 09 December 2018 - 22:01

I'm sorry if this has been posted before, but an actual review from Amazon:

 

vFUf5aY.png



#89 PayasYouRace

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Posted 09 December 2018 - 22:21

Like you can rely on actual Amazon reviews for anything.



#90 Maustinsj

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Posted 09 December 2018 - 22:25

This makes me want to buy loads of the stuff just to spite you all!

#91 Fatgadget

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Posted 09 December 2018 - 22:35

Given the Gollivans are involved, that's not a surprise.  They will just move other people's money around accordingly.

The Gollivans?..Are they in any way related to the Adams and the Richardsons?



#92 Fatgadget

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Posted 09 December 2018 - 22:46

This is the correspondence address for his Croatian fitness instructor co-director:

 

https://www.google.c...!7i16384!8i8192

 

Either not entirely rolling in money or just using it for correspondence.

Doh! I even clicked it. You owe me 2 seconds of my life mate!....At least is wasnt in Croydon! :lol:


Edited by Fatgadget, 09 December 2018 - 22:47.


#93 OvDrone

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Posted 09 December 2018 - 22:47

This makes me want to buy loads of the stuff just to spite you all!

 

I would literally fear for my life to drink this mystery drink.



#94 johnmhinds

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Posted 09 December 2018 - 22:50

Like you can rely on actual Amazon reviews for anything.

I think you missed the joke.



#95 Fatgadget

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Posted 09 December 2018 - 23:11

I think you missed the joke.

What Joke? ..I missed it too ..



#96 krapmeister

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Posted 09 December 2018 - 23:19

I'm sorry if this has been posted before, but an actual review from Amazon:

vFUf5aY.png


Lol so that's what Vijay Mallya is currently doing with his spare time...

#97 Anja

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Posted 10 December 2018 - 00:15

Also, man those amber lounge parties look boring af. Like proper immense thick nonsense.

 

Well, there's nothing inherently interesting about the "exclusive" and "glamorous" and that's literally all there is to that world. Money can't buy you a personality. 


Edited by Anja, 10 December 2018 - 00:18.


#98 ANF

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Posted 10 December 2018 - 00:30

So the can says it was established in 2010?

#99 johnmhinds

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Posted 10 December 2018 - 01:06

What Joke? ..I missed it too ..

The review is a joke, look at all the names.



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#100 Fatgadget

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Posted 10 December 2018 - 01:43

Unobtainium.

?