3021 replies to this topic

[lustigson]

Looking at the logo, I see a wonderful opportunity:

[heroes]

Im about 30mins from silverstone, can confirm they are doing the shakedown there?

[Timstr11]

Quote

Originally posted by nickponty


Gearbox: McLaren

KERS: McLaren/Mercedez-Benz (probably not running in Australia)

As far as I know the above is not correct.

They're only sourcing the engine from Mercedes.

The rumour is later in the season they might also take the Mclaren KERS.

The gearbox is their own.

[muramasa]

it's shame if they ditch their version of KERS all together.

[Peter Perfect]

I'd seen something (realhondaf1?) that suggested that currently the car wasn't able to take the Merc KERS and that it'd be by around mid-season that they thought they'd be ready to race it.

[undersquare]

I think one of our engineers said they're probably using Mac gearbox internals in their own redesigned casing. By the sound of it Honda parts wouldn't be available.

On kers, I guess that would also have been Honda originally, now not available, presumably they need Mac-esque sidepods to fit the Merc kers.

[AFCA]

Initially it was the plan for Honda to have a KERS integrated with the gearbox, shame they couldn't push on with that...

[muramasa]

Quote

Originally posted by AFCA
Initially it was the plan for Honda to have a KERS integrated with the gearbox, shame they couldn't push on with that...

indeed. real shame.

[glorius&victorius]

Congratulations and best of luck to Brawn GP!
Sensible choices on the drivers too!


I pray this team gets through the first year and has a good luck in points scoring. Must be an amazing challenge that Brawn can run his own team.

I love the colors!

This kind of move reminds of the 70s and 80s when people like Frank Williams and Ron Dennis as previous mechanics / technical leads took risks and started their own teams! Offcourse F1 is different, times are different, but the spirit is the same.

This is different than some billionaire coming along and pumping money into something they will never 100% understand

[dank]

Quote

Originally posted by heroes
Im about 30mins from silverstone, can confirm they are doing the shakedown there?

You got a helicopter?

[nickponty]

Especially since the early indications were that the Honda KERS system was one of, if not the most advanced. It would be interesting to know who owns the rights to that technology, where its Honda or the F1 team. Not that it matters now, the original KERS system is unlikely to feature on the cars and all signs point to a homologated KERS system in 2010.

Any thoughts/speculation/wild guesses on the car itself. Think I agree with undersquare that its unlikely to have extreme Reb Bull or Renault style 'coke-bottle' sidepods of the McLaren KERS system is in there. Imagine it'll have to be something similar to Force India or McLaren themselves.

I'm holding out for something innovate and exciting, given the extended development time they've had and the chance to repsond to the designs of others. Perhaps a William/Toyota diffuser arrangement?

[roadie]

***Warning***

The first bit of this post is a little off topic...

Quote

Originally posted by Dooly Tilly

WTF? When did Pepsi change their awesome previous design to that crap?

You absolutely, 100% have to see the document in the following link that shows the logo design process. It is simply one of the most bizarre things I have seen in my life, and the people involved in it should be shot...

Link

Back on topic, it is great to see we should have 20 cars on the grid in Melbourne. It's also interesting to see they got assistance from the government agency, BERR...

[lustigson]

Quote

Originally posted by roadie
It is simply one of the most bizarre things I have seen in my life, and the people involved in it should be shot...

I understood it cost Pepsi Co a billion dollars. Yes, with a B.

[One]

Not sure abot Pepsi, but it can be. I read the Metalic blue, white and red, and thought of GB flag.

[Ross Stonefeld]

Wtf is that Pepsi document

How can you spend a billion dollars on a logo redesign? I can understand reproducing everything to incorporate a new logo could cost a lot of money, but a billion in R&D would produce a longer report than 27 freaking pages.

[tidytracks]

With their logo, I'm wondering if the livery will be anything like the debut FMS / Coloni GP2 livery that never saw the light of day...

[RedBaron]

Quote

Originally posted by mach4
I wonder if there's any significance to the italicized "AWN" in the logo:



If it was Brawn Racing then the "BR" like that would have neatly worked as the acronym for the full name.

Maybe it's something to do with where the team is located? Brackley? The BR from that and the AWN from Brawn? I did wonder the same thing when I saw it.

[Cirrus]

I'm told that there is a general test day going on at Silverstone at the moment...

[lustigson]

Quote

Originally posted by tidytracks
With their logo, I'm wondering if the livery will be anything like the debut FMS / Coloni GP2 livery that never saw the light of day...

Looks classic.

[Pilla]

Quote

Originally posted by roadie
***Warning***

The first bit of this post is a little off topic...

You absolutely, 100% have to see the document in the following link that shows the logo design process. It is simply one of the most bizarre things I have seen in my life, and the people involved in it should be shot...

Link

Back on topic, it is great to see we should have 20 cars on the grid in Melbourne. It's also interesting to see they got assistance from the government agency, BERR...

That pepsi document must be a fake. Some marketing people must have been laughing all the way to the bank.

[ensign14]

Quote

Originally posted by roadie
You absolutely, 100% have to see the document in the following link that shows the logo design process. It is simply one of the most bizarre things I have seen in my life, and the people involved in it should be shot...

Link

This is the greatest document that has ever been crafted in the history of human achievement. I'm entering it for the Turner Prize.

[lukywill]

Quote

Originally posted by lustigson
Looking at the logo, I see a wonderful opportunity:

think thought that petrobas is only interested in developing with a 'official' engine team.

[rek]

Quote

Originally posted by roadie
You absolutely, 100% have to see the document in the following link that shows the logo design process. It is simply one of the most bizarre things I have seen in my life, and the people involved in it should be shot...

Link

Back on topic, it is great to see we should have 20 cars on the grid in Melbourne. It's also interesting to see they got assistance from the government agency, BERR...

Jesus, you could give some stoners at the art commune a few hundred bucks and get that report. That's 27 pages of some seriously Timecube magnitude crazy.

A friend of mine work said the new Pepsi logo reminds him of a really fat person whose [red] t-shirt isn't big enough, exposing his belly. Just draw a head and some limbs on the logo and you'll see what he means Like the FedEx "invisible arrow" in the logo, once you notice this, you can't not notice it...

[dank]

Quote

Originally posted by Pilla


That pepsi document must be a fake. Some marketing people must have been laughing all the way to the bank.

It's a load of ol' pretentious rubbish isn't it? Got to be viral marketing it's that unbelievable.

Back to Brawn GP...

[Phucaigh]

Now all they need is Fyffes or Chiquita to sponsor them and Ross Brawn will do the rest.

[Barramut]

Quote

Originally posted by BiH
would be nice if it had pepsi sponsor

:
The car doesn't looks to be fast.

[Owen]

Maybe the 'BR' in Brawn is different because it represents British Racing. A hangover from the old 'British American Racing' guise. And maybe the livery is like this:

http://www.autosport...41H7CX0IG9340-2

...Being serious though, it was probably some guys idea of designing a creative logo (done on the cheap no doubt). :

[roadie]

Quote

Originally posted by rek

Jesus, you could give some stoners at the art commune a few hundred bucks and get that report. That's 27 pages of some seriously Timecube magnitude crazy.

A friend of mine work said the new Pepsi logo reminds him of a really fat person whose [red] t-shirt isn't big enough, exposing his belly. Just draw a head and some limbs on the logo and you'll see what he means Like the FedEx "invisible arrow" in the logo, once you notice this, you can't not notice it...

http://www.suckatlif...Blowatlife.html

[One]

British flag on a british GP team, obvious,... Must be an idea of Fry proposed with his intention to keep his profile as high as possible and keep Ross's as anonymous as possible.

[Gilles4Ever]

The British Government are already a major sponsor of Williams GP.

[One]

Yet the colour scheme has no red, nice and neat, as it i(wa)s a SCOTTOISCH bank...

[UPRC]

As happy as I am for everyone at the team.. I'm not sure what to think of this name at all. Brawn GP? Is that the best that they could come up with? I think that it might be a little awkward to hear the commentators say "Brawn Mercedes" or "Jenson Button in the Brawn."

Ah well, it's not the name that counts anyway.

[lukywill]

Quote

Originally posted by roadie

http://www.suckatlif...Blowatlife.html

[ensign14]

Quote

Originally posted by roadie

http://www.suckatlif...Blowatlife.html

Pepsi-sponsored StrongSad?

[pUs]

Quote

Originally posted by Ross Stonefeld
Well, it's the same two. The grid hasn't grown.

No, but some of us had already accepted the fact that they might not be on the grid at all this year. Now it seems they will, which is nice. If they manage to survive, that's another thing.

[Barramut]

Quote

Originally posted by UPRC
As happy as I am for everyone at the team.. I'm not sure what to think of this name at all. Brawn GP? Is that the best that they could come up with? I think that it might be a little awkward to hear the commentators say "Brawn Mercedes" or "Jenson Button in the Brawn."

Ah well, it's not the name that counts anyway.

They should call it R.I.P. Honda.

What's the relation of F1 with compact cars nowadays?
Its non-sense. Honda killed the NSX, but was spending tons of $ in F1.

I understand that in Willians / Lotus /McLaren times they were an unknow quantity worldwide and the involvement w/ F1 had a purpose to say:
- Hey, look what I can do!

[MikeTekRacing]

Quote

Originally posted by UPRC
As happy as I am for everyone at the team.. I'm not sure what to think of this name at all. Brawn GP? Is that the best that they could come up with? I think that it might be a little awkward to hear the commentators say "Brawn Mercedes" or "Jenson Button in the Brawn."

Ah well, it's not the name that counts anyway.

it sounds as strange as
"rosberg in the williams", "minardi ford" or "heidfeld destroyed his sauber"
we're just a little more used to the other names

[Rinehart]

Quote

Originally posted by mach4
I wonder if there's any significance to the italicized "AWN" in the logo:



If it was Brawn Racing then the "BR" like that would have neatly worked as the acronym for the full name.

Well they're obviously working to a very tight budget if that logo is anything to go by!

Very retro, 70's style!

[Rinehart]

Quote

Originally posted by Timstr11
Great news to wake up to.

What's interesting to note is that all shares in Honda GP Ltd have been transferred to Ross Brawn solely.
No equity for other members.

http://world.honda.c...Racing-F1-Team/

Wow. That's good news. Did Ocelot get ANYTHING right???!!!

[Rinehart]

Quote

Originally posted by Ross Stonefeld
I doubt it, I don't think he'd have been on the FOTA panel yesterday if that was the case.

Agreed.

I think Fry is clearly not a total numpty, its more a matter of Brawn finding a role for him which uses Frys best skills. And as long as he has to report to Brawn he cant do much damage!

[ensign14]

Quote

Originally posted by Rinehart


Well they're obviously working to a very tight budget if that logo is anything to go by!

Reminds me of when Price Waterhouse merged with Coopers & Lybrand. First letter received from the new firm straight afterwards had that jumbled-up writing. I thought they'd knocked it up on their printer as a stopgap whilst they got a proper logo sorted out.

10 years later they are STILL using it.

It's a horrid logo, really, unbalanced and clumsy. Not even a serif. Plus it will be difficult to trademark it as it's just writing in a funny way. I hope it's not the PwC situation and they get something more interesting sorted ASAP.

[zak]

The BR in the logo clearly represtents Brawn Racing (I know the name is Brawn GP). The italics on the AWN represent speed and moving forward.

Just my 0.02

[glorius&victorius]

Quote

Originally posted by Rinehart


Agreed.

I think Fry is clearly not a total numpty, its more a matter of Brawn finding a role for him which uses Frys best skills. And as long as he has to report to Brawn he cant do much damage!

Perhaps that Fry (if he will be kept) will occupy the marketing & sponsors relationship front... the nice words and positive image part... I think it can be argued that he is fairly skilled in that area...

[lukywill]

[glorius&victorius]

Quote

Originally posted by zak
The BR in the logo clearly represtents Brawn Racing (I know the name is Brawn GP). The italics on the AWN represent speed and moving forward.

Just my 0.02

the AWN reminded me of "yawn"... lets hope its not ..

[Francesc]

Looks good, only car that features a low nose

[Rinehart]

Quote

Originally posted by zak
The BR in the logo clearly represtents Brawn Racing (I know the name is Brawn GP). The italics on the AWN represent speed and moving forward.

Just my 0.02

I could have fun arguing with you...!

[glorius&victorius]

Quote

Originally posted by lukywill

best post of the day!!!!


The airbox is HUGE

[anbeck]

As far as I can see from the first photo, the car isn't half as blue as folks were expecting...

[dentistTubster]

Where did you get that pic from, lukywill?